This last type will probably become your number one source of web site traffic over time. This is great news, because it means that you control your site’s success, not some robot search engine. Most smaller web sites (not the corporate giants) will be happy to trade links with you. After all, there are always bigger fish ? if the little fish band together, they all have a good chance of surviving. You should adopt the same attitude.
You may think that putting links to another site will cause you to lose visitors to them. As long as your site is well planned and provides a good experience for your visitors, you shouldn’t fear this at all. Let’s say that your site gets 500 visitors a day. If you trade links with 20 other sites (through each site’s “links” page), you may have 10 visitors a day click through to those other sites. Chances are, they’ll only look at your links page after they’ve thoroughly explored your site. In return, you’ll probably get about 10 visitors a day from the other sites. Now your site gets 510 visitors a day, and those new visitors will subscribe to your newsletter, visit again, tell their friends, etc.
Now that you know how much you can benefit from such an arrangement, you’ll want to begin identifying the sites with which you’ll want to trade links. Once you have several such links set up, how you manage your reciprocal linking program will play a big part in determining how well your site performs. In order for a reciprocal link program to really shine, you need to understand the dynamics of the linking relationship. It’s not the easiest part of promoting your web site, but it is easily the most rewarding. Good luck, and happy linking!